Take the Foundations initiative of Education, Employability, Enterprise and create case studies around Mitie’s goals and the people either on the programs or people who have passed through them.
Audiences can see the promotional videos by large companies as insincere. We knew the Foundation were doing lots of good work and helping people across the company. We wanted to shoot the interviews to show the team behind the initiatives.
We designed the shoot around authenticity and honesty.
We used some reflexive filming techniques to show the filming of the team and the contributors.