Create a viral video for the tattoo industry and the suspension sub-culture. They had to enhance a social media following by increasing the number of followers and improve click through rate to site.
Lots of content we have seen tries to dissect why people would get head to toe tats or questions people would put themselves through piercing their bodies with hooks of steel. This establishes an ‘Us and Them’ dynamic. We didn’t want to do that.
We crafted two viral videos that were both fun and provocative. Importantly they were for the tattoo and suspension audience. They included big names on the scene as well as some new faces. We asked our contributors provocative questions and received the raw character of a proud and thriving scene.