Applying gamification to your social media strategy
Whether it is rewards which encourage sharing, increase urgency or promote a user to find out more about a topic, the application of gamification can amplify any video or social media campaign. Online results from gamification have shown that Customer activity online grows by an average of 68% and that social sharing jumps by 22%.
Gamification is the application of game-design elements and game principles in non-game contexts. According to Bunchball (2010), gamification is at its core all about statistics. They argue that gathering statistics and its derivatives creates a continuous and extended drive for participation.
Gamification has recently seen prominent application in different areas of social media, allowing content to become more interactive and engaging. if you want to use gamification in your marketing strategy here are a selection of ways to ensure it stands out.
Using gamification in your charity’s social media strategy doesn’t mean you have to design, build or invent the next new video game. The key is that whatever tools you use need to be simple and easy to understand. Using easy to use features such as Facebook or Twitter Pool’s can provide a clear aim to help guide users to complete an action and engage deeply with your content.
One of the most important things to include in your social media gamification is a goal. Offering something to aim for will keep your users coming back each and every time. This can be anything that suits your game and organisation’s branding; points, badges, levels, rewards or even leaderboards. Any combination of these will create the drive needed for a little healthy competition. Furthermore, encouraging competition by using user-generated content can also improve engagement across all aspects of your brand.
A key consideration and tip for success is share-ability. Offer a reward for social media shares, show which users have taken part in the gamification process and create a sense of healthy competition. Rewarding users for reviewing, liking, commenting or contributing content will also increase the share-ability of your content.
Gamification can help companies that want to use it as part of a wider strategy to build a strong, engaged community of supporters. The opportunity with gamification is massive and it has great potential to use fun to build engaged communities that care about a particular issue.
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