Keystone
Web Design and Brand Identity
The art and science of getting your website to the top of online search results.
It’s all about making sure your website gets seen in search results when people are using search engines such as Google.
If you have done all the hard work of coming up with a brand and making a website, you’d be really disappointed if no-one could find it online! People typically use search engines to look for products and services, so the best way to appear higher on searches is to be optimised. We call this search engine optimisation (SEO). SEO refers to the improvement of unpaid results and excludes direct traffic (people typing in your website into their browser) and the purchase of paid placement, such as Google AdWords (which we can also help with).
There are some quick wins within SEO, and a deeper dive we can do with you to ensure you are well and truly connected and easily found by your customers.
EXAMPLE
Steps Charity
Steps charity set us the task of migrating their old website URL to a new one during a rebranding process. Their old site was ranking highly on search engines so we needed to to make sure that the domain authority of their old URL passed over to their new one. We successfully helped them transition and in the process provided a full optimisation of their website.
