Our work with Resonance…
Over the course of April and May 2019, we spent time in the North West region of the UK in areas such as Manchester and Liverpool creating a host of social content to draw more people to social impact investment company, Resonance.
Resonance are involved in so many incredible projects in the North West, so we selected a range of social enterprises that showed the diversity of Resonance’s investments and the ultimate impact that these had on different social groups. Three social enterprises, Emmaus Mossley, EMERGE Manchester and Target Football CIC in Toxteth were documented in our film for Resonance.
First we visited Emmaus in Mossley, who offer a work and a home to 26 previously homeless people. This unique solution to homelessness means that the money made in this social enterprise goes directly back into the community.
We then travelled to EMERGE in Openshaw, Manchester. This social enterprise values supporting community at the heart of all their practices. All the profit from their recycling services is channelled back into their parent charity; EMERGE 3Rs. EMERGE champion the idea of “reduce, reuse and recycle” and contribute to local community development and the creation of real, sustainable jobs to create social and environmental impact in Greater Manchester.
Finally we headed to Toxteth, Liverpool to visit Target Football CIC which gives young people and children the opportunity to take part in healthy activities such as football in order to reduce the chance of them getting involved in risk taking behaviours such as substance misuse or anti-social behaviour.
Tusko’s co-founder and COO, Dan said: “It was really inspiring to work with these social enterprises that had such a good social mission and we felt privileged to help tell their stories”.
The UK is home to a great social economy, made up of thriving social enterprises and the world’s most advanced social impact investment market. However, social problems from health, ageing, homelessness and unemployment still massively affect communities across the UK.
Starting with the North West region, Resonance wanted us at Tusko to use our skills of visual storytelling to unify their regional efforts with their national initiatives, showing how their investments are tackling poverty and creating social impact. From active listening and working with people from a range of ages and backgrounds, we were able to create a host of creative assets including videos and photography to explain how this investment works and to tell the story of the social enterprises mentioned above that operate in this region.
We told the story of each social enterprise and their growth through social investment. By sharing these stories, we were able to show the world that raising capital can be truly centred on social impact and is there to serve people and their communities across the North West and beyond.
For Resonance, social impact investing is all about putting useful capital into the hands of social enterprises that can do something with that money that makes a difference to society. Social investment is ultimately about scaling and growing a business model so they can have more of a social impact. By finding fun and innovative ways to weave in the characters we met whilst shooting, we created a host of social content to draw more people to Resonance’s good work.