Our favourite Creative Christmas Campaigns
Christmas is coming. You might have noticed the tinny jingle of Christmas tunes already, or a sparklier-than-usual shop window display.
It’s around this time of year that charities also tend to amp up their marketing, releasing campaigns that tug at the heartstrings a little more at this most wonderful time of year.
We’re all so distracted by different screens and buzzing notifications that the traditional charity tactic of guilt-tripping has become much easier to ‘switch off’ from.
The most effective campaigns are clever and creative, cutting through the Christmas noise by using interesting ways to grab viewer’s interest, ultimately driving awareness and donations…