Lessons for startups who want to smash it with video.


Here are some examples from 6 videos that got it right. Creative approaches to low-budget videos can really bring an idea to life. As a startup you can look at these videos for inspiration and incorporate some of the ideas into your video.

Did you know that 81% of people have been convinced to buy a product or service by watching a brand's video?
Or that 76% of businesses say video has helped them increase sales?

When cashflow is tight and you want to make the biggest splash for your money, judging from these stats, video is the best way to go.

Video should be a key part of your marketing strategy.




Today video can propel your brand or company overnight. Whether you’re a startup or a million £ company, video is the answer!  Let’s take One Dollar Shave Club, a startup that created a YouTube video in 2012 that was funny, creative and engaging and brought them over 12,000 orders within 24 hours! 5 years later, Unilever buys it for $1Billion.  Feeling inspired? Here are 5 more favourite videos smashing it with their video content! 


This Girl Can.

It’s powerful, inspiring, relatable and simply brilliant! Making you smile within the first 5 seconds, the video’s montage, voice over, soundtrack and brilliant angles tells us the story of ALL women’s versatility, power and beauty. It tells us that This Girl Can. Having watched a branded video that they enjoyed, 83% of consumers would consider sharing it with their friends so, no wonder it got 38K shares and 5.5 Million views. It was a viral video that drove it’s message of empowerment around the world.


Ikea Bookbook.

With a sarcastic undertone, the video touches on society's addiction to technology and it’s distant connection to books. Using elements of phone adverts cleverly attracts a new audience, the ‘technological audience,’ that finds the comparison of a book to a phone amusing and intriguing. No wonder it got over 18M views, making it one of the most popular Ikea adverts ever! Remember, the average person watches an hour and a half of online video content so making them giggle will definitely get your brand standing out.



If a social media platform doesn’t get it right well there is definitely a problem. Fortunately, Hootsuite definitely did. Adapting the famous trend of ‘Celebrities read mean tweets’ and having Hootsuite employers and the CEO reading tweets about the Hootsuite interface, is creative and unique. By bringing the weaknesses of the company to light from the voices of the creators, Hootsuite gives the consumers power they normally don’t have and allows them to feel part of the change of the UI. Since 69% of people have been convinced to buy a piece of software by watching a video, Hootsuite manages to also convince it’s customers of brilliant customer service.


On Legacy.

Beautifully enchanting, this video shares the story of how the company’s product improves people’s lives and gives the chance for the customer to be the advocate instead. The endearing voice of Joe narrating alongside the emotional soundtrack captures the viewers’ hearts. It strips away from the traditional sales and advertising elements and is solely about the journey of a grandad and bringing his story to life with photography and letters for his grandkids. 76% of businesses said video helps increase traffic to their website and with over 46K views and comments like: “Incredibly inspiring,” no wonder Artifact Uprising is one of the best in their industry. It reminds us that sometimes a simply shot film with an incredible story is more than enough.


Hop House 13.

Short, simple and sweet. The lovely Irish accent of the Brennan sisters carry the audience through the simply shot video and bring to life the friendly atmosphere that they have created for their community. It is known that nearly two- thirds of consumers prefer videos under 60 seconds so Hop House 13, smashed it with a duration of 25 seconds and getting over 190K views. It has laughter and character and captures the essence of an Irish pub; to bring people together with a Guiness.


“Facebook generates 8 billion video views on average per day” so like all of the videos videos, you need to grab the audience's attention quickly. Whether it’s through using inspiring content or telling a story with great characters or even adding some comical genius, video will help increase traffic, sales and most importantly will tell your brand's story and values in style.

Tusko Films specialises in creating powerful videos that make an impact for very little investment from start-ups and SME’s.  If you need a budget and quality video, we offer the best bang for your buck.

Whether its social media, email marketing, B2B, B2C, fundraising videos or investor videos, brand videos and testimonials videos, we want to connect you with the people who need to hear your story. 

If you are interested in creating any kind of video for your business, or want to enhance your outreach with top quality video marketing such as social media videos, drop us an email with your name and number and we’ll call you to have a no obligation chat.


If you want more useful tips about the power of video, then why not download our free 'Video Blueprint Guide'?