THE PROJECT
Gigamine is an organisation that’s doing great work helping solve the pressing issue of lithium ion battery recycling.
They approached Tusko for a digital makeover that would impress investors and in turn, help Gigamine raise more seed capital.
As I'm sure you may already be aware of, society's move towards electric vehicles, and also our ever-increasing demand for battery powered devices, means that we're seeing exponential growth in the need to mine rare minerals such as cobalt and lithium.
It's now abundantly clear that some companies that mine for materials used in lithium ion batteries may use forced labour or child labour. Furthermore, the lack of transparency in supply chains can make it difficult to trace the origin of materials used in lithium ion batteries, making it harder to identify and address instances of modern slavery in the production of these batteries.
This means it's crucial to not only put pressure on large producers of batteries to help eradicate modern slavery, but also find novel an innovative ways to reuse the materials already in circulation, and therefore reduce the burden on our supply chains.
Organisations such as Gigamine are helping push this technology forward.
THE FINAL RESULTS:
This campaign was created with the Tusko Realise package.
If you would like some information on how Tusko can help you reach your audience and make a real impact.
Giving a prominent voice to the unsaid, the hidden and the marginalised, we use our creativity and compassion through film-making, design and words to make sure the right messages get in front of the right people at the right time. Naturally curious and intrepid in spirit, we use our intellect and questioning minds to help clients connect with audiences in a meaningful way that challenges perspectives and changes behaviour. To see more of our purpose led campaigns check out our project page, or just holla us at the contact page.