How successful are fundraising platforms?

 

Using fundraising platforms to increase donations

Raising money in a digital world for charitable causes can be tricky. With so many adverts, campaigns and blogs trying to spread awareness of their cause it can be hard for your campaign to be heard.

In recent years, there has been an explosion in the number of dedicated online fundraising platforms, letting charities and other organisations enable their supporters quickly and effectively raise money.

In Bristol, there does seem to be a collective spirit of people getting together and raising money, here are some of our favourite examples of how individuals in and around Bristol have used fundraising platforms to raise money.

Jeff Knight - Gofundme

An online fundraiser launched last December raised £10,000 for ‘legendary’ Big Issue seller Jeff Knight in order to buy him a van to call home.

Jeff has spoken and explained his gratitude for the fundraiser: ‘I want to say thank you to everyone and I mean it from the bottom of my heart. ‘I love you, Bristol. Thank you for being there for me in the good times and bad times.’

Strange Brew - Crowdfunder

The crew behind Dirtytalk, a local Bristol based party are currently in the process of launching Strange Brew - an independent 330-capacity music and arts venue offering an eclectic program of live music, exhibitions, club nights and performances with a late-night cafe-bar and record shop. The Crowdfunder campaign raised a total of £53,125. We were particularly captivated by their use of a promotional video to spread awareness of the campaign, which can be seen below.

JamJar - Crowdfunding Video

At Tusko, we created a crowdfunding video for JamJar. This was to support the great work the volunteer-led independent community arts space conducts. The crowdfunding  in the hope for them to continue providing a platform for artists to establish themselves and to continue showcasing emerging musical talent from the world over. Thanks to the video over £16,000 was raised on the crowdfunding platform.

Mike Bradon - Gofundme

A campaign in 2014 for Mike Brandon, a cancer patient in Westbury-on-Trym, raised more than £450,000 for experimental therapy in the US and was widely hailed as a success when Brandon returned to the UK “cancer-free”. (As of 2019, Brandon has remained in remission).

At Tusko, we see video as a powerful medium to create moments that last. In this day and age there is nothing stopping you from sharing your story and getting funded. Try it for yourself, and if you need a little more help, get in touch with us. If you’d like to know more about the films we make, our approach to online advertising and what else we’re up to, make sure you follow us on our Facebook, Twitter, Instagram and LinkedIn pages or drop us a line at info@tusko.co.uk.


 
 

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