Discovery & Development
Drive: What is the drive and purpose of this film?
Message: What is the take away message you want the audience to be left with?
Basic key points (1-3 bullet points): What are the points which cannot be missed by the audience?
Audience: Who is this film intended for?
Feeling (1-3 bullet points): How do you want the audience to feel after watching your film?
Call to action: What do you want your audience to do?
Style: In which style would you like the film to look? Do you have any examples?