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The graphic designer’s first fucking consideration is always the size and shape of the format.

Whether for the printed page or for digital display. Your rapidograph pens are fucking dried up, the x-acto blades in your bag are rusty, and your mind is dull. Stop clicking your mouse, get messy, go back to the basics and make something fucking original. The details are not the details. They make the fucking design.

 

The graphic designer’s first fucking consideration is always the size and shape of the format.

Whether for the printed page or for digital display. Your rapidograph pens are fucking dried up, the x-acto blades in your bag are rusty, and your mind is dull. Stop clicking your mouse, get messy, go back to the basics and make something fucking original. The details are not the details. They make the fucking design. Sometimes it is appropriate to place various typographic elements on the outside of the fucking left margin of text to maintain a strong vertical axis. This practice is referred to as exdenting and is most often used with bullets and quotations. Don’t worry about what other people fucking think. Paul Rand once said, “The public is more familiar with bad fucking design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.” Fuck. Learn from fucking criticism. Why are you fucking reading all