Passenger kilometres (millions)

Challenge

To engage the community in the South West of England and position the railway as a more sustainable way to travel and explore the country. 

Insight

The British country side is really a source of incredible natural beauty and well worth exploring via rail travel. Through their Community Rail Partnerships, Great Western Rail have incentivised travellers to use the rail service by offering a range of community activities and events that take place on the trains and around the stations. 

Solution

We spoke to a careful selection of the Rail Partnerships in the South West to create a video that sums up all the great work they are doing.